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                Keler Petfoods

                Keler is one of the most important suppliers of raw materials in the pet food industry in China and has a strong influence on the industry. The redesign of Keler's brand image required a design that expressed the brand's competitive advantages and friendly character.

                科乐是中国宠物食品行业重要的上游供应商■之一,从事冻干宠物食品的研发、生产和代工业务,具备强大的行】业影响力。科∑ 乐品牌形象的重构,需□要通过设计表达其品牌极具竞争力的优势与亲切也是他来到淮城市感。RDA Team为科乐品ぷ牌形象的重构制定了「技术性与╳活泼感并行√」的策略。我们然后身躯一展创造了定格宠物生活中最可爱的「歪头杀」瞬间,首字母K的年轻化变形多了一些呈现,并赋予其象〗征食品行业的鲜明配色;全新形象的延伸图形设计▂中,我们从醒目清晰的视角出发,将科乐的产品形态绘制成果果8为立体图形,并配以╱多彩呈现,中和了品→牌技术性的隔阂感,并强调着科乐的年吴尚轻化进程。

                科乐宠要柔物食品
                Brand Identity | Communication Design
                SEO
                Brand typeface design for Keler.
                SEO
                The brand new logo.
                SEO
                Brand identity guidelines.
                SEO
                Brand identity visual style.
                SEO
                Stationary design.
                SEO
                Logo and graphic elements.
                SEO
                SEO
                Logo and graphic elements.
                SEO
                SEO
                Brand exhibition concept.

                RDA has created a playful and expressive identity which perfectly encapsulates Keler's admirable ambition to spread the word about the joy of petfood, and to support and encourage customers from around the world.

                SEO
                Brand presentation.
                SEO
                Brand promotion.
                SEO
                Identity scheme.
                SEO
                Brand image style.
                SEO
                SEO
                Brand Applications.
                SEO
                Brand identity design.
                SEO
                Website concept.
                SEO
                Exhibition branding.

                Design Ideas

                全新形象又向后走去的延伸图形设计中,我们从醒目清晰的视角出发,将科乐的产品形态绘制成为立体图形,并配以牵动泪腺多彩呈现,中和了品牌技术性的隔阂感,并强调着科乐的年轻化进程那时候只有十岁。